I was able to connect with some more middle-class young parents through a contact I made via Facebook during my previous search into buyer behavior.
I was essentially able to ask them what process they go through to get dinner and lunch for their families (although more of an emphasis on the former).
Across the board, I was more likely to hear that groceries were bought from large chain supermarkets like Publix or Walmart. This was the main choice for all meals including school lunches for the children in the family. I also heard that picking up pizza from a franchise or a similar fast food option was common for dinner. They all generally put these options ahead of delivery in order to save on cost and wait time for meals. School lunches and breakfasts were perceived as unhealthy, so were also generally put lower on the list of desirable food sources for children in the family.
Young parents rely on economizing and quality response from the whole family to evaluate the success of a meal, but there is also room for variety of purchases between meals for parents and meals for babies (obviously) and younger children.
This segment of young parents in Gainesville can be described, in my opinion, by the importance they place on how food options save time, are cost-effective, and can be enjoyed as a family.
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