So for this assignment, I wanted to explore the following hypothesis:
"If households in Gainesville want to have good food at home, regardless of weeknight or party-night, then many of them are unable to afford the time to cook what they want, or the time to learn how to cook something new."
I was initially concerned about
"If households in Gainesville want to have good food at home, regardless of weeknight or party-night, then many of them are unable to afford the time to cook what they want, or the time to learn how to cook something new."
I was initially concerned about
- People who have their own home with their own kitchen in Gainesville
- Not being able to meet their desire for home cooking
- Because they don't have the time to buy ingredients, cook, and clean
And I had more than a few presuppositions going into this, and they were partially proven, dispelled, and expanded upon by the conversations I had with residents of the city. I am a bit guilty of trying to justify the creation of the opportunity for me to cook for people in their kitchens and have a good time, but I also tried to not give leading questions to my interviewees.
And they were a diverse, if small group.
I went to Cindy B. Goods, local small business and makers of incredible cookies and calzones, and spoke to the owners, Cindy and Cheryl, who are both long-time Gainesville residents. They even cater some events in the community.
Next, I spoke to two of my friends on the UF Crew team, who live together with a few other team mates in a house on the edge of campus. College students.
Lastly, I spoke to Chris Perry, a community organizer that supports East Gainesville, and is familiar with the city overall.
Out of these conversations, I gleaned the following bits of information:
- As far as WHO is in need of help cooking:
- Adults trying to show off to some guests by having a fancy-shmancy dinner
- Parents or other people who are very busy with family or work
- The elderly or disabled and home-bound
- People who are not good at cooking, and don't have time/interest to get better
- NOT college students
- As far as WHAT they do:
- Spend hundreds of dollars for a multi-course dinner cooked by a professional in their own kitchen
- They pay a reasonable price for a reliable and regular private chef
- Buy a service that delivers different ingredients with a recipe to their doorstep
- Rely on cheap fast food
- Rely on Meals on Wheels
- JUST GO OUT TO A RESTAURANT
- WHY do they do what they do:
- In order to satisfy a desire for prestige
- In order to satisfy a desire for healthier, tastier food without compromising their schedule
- In order to satisfy a desire to connect with either their own culture or a different culture through food
- In order to meet a need for food that is constrained by their physical limitations
Stay tuned for the next post, where I'll further analyze what these opportunities and limitations mean for me and how I can solve the problems I've recognized.
Aditya,
ReplyDeleteI thought this was a pretty interesting opportunity that you've come up with. I love to cook and think it would be really cool if you could capitalize on this opportunity and become an in-house chef. Also, great job going out into the community and talking to a variety of people. I think it was really important that you would a group of people (students) and singled them out as people that wouldn't be in need of your service.